To try and compete with salaries paid by clubs in Europe, Brazilian football clubs had to turn to endless sponsors in their jerseys. This has become a ridiculous situation and a point of sadness for football club fans that can't recognize their teams’ jerseys anymore.

So to launch our new Washing Machines we too turned to a sponsorship deal, but a different one. In the year of its centenary, we sponsored Juventus, one of the most loved football clubs in Brazil, removing all the stains of logos of its jersey, including our own. The kind of sponsorship footbal fans actually want.